Amazon Studios U.K. Boss Georgia Brown Talks Investing in Local Productions: ‘Our Strategy Won’t Shift’

Georgia Brown, head of European originals at Amazon Studios in the U.K., has said that even while the cost of living crisis bites and other streamers, such as HBO Max, have halted their local originals, Amazon Prime Video has no intention of cutting back.

“We’ve always had a very different strategy,” Brown said during a panel at the Edinburgh TV Festival, before saying she abides by head of Amazon Studios Jennifer Salke’s mantra of offering a “really curated” slate.

Brown emphasized her commitment to local productions, saying: “It was really critical to us that we have these local productions on the ground. Our strategy has always been ‘local for local.’”

“And actually, what we saw when we can launch globally in 2016 was all of our audiences were crying out for the content.”

“Our strategy in that sense hasn’t shifted and won’t shift,” she added.

Brown wouldn’t comment on Amazon raising its subscription prices, which comes amid a cost of living crisis, saying she represents the studio. “What we’re tasked with is delivering maximum value to our customers through the content that we’re curating and producing,” she said, but admitted that operating costs had increased.

On Amazon’s acquisition of MGM, Brown said she couldn’t comment because “I’m not across MGM” but said there was “it’s hugely exciting.”

“People have grown up with some of their incredible movies, we’re all really excited about having them join the family and I’m really looking forward to what that means for us.”

Brown was joined by her U.K. team including head of originals Dan Grabiner, scripted originals development exec Daisy Mount, unscripted development executive lead Fozia Khan, scripted originals lead Johnny Lewsley and unscripted exec Harjeet Chhokar.

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