ASDA is slashing the price of more than 1,000 everyday essential items – sparking a fresh supermarket price war.
It comes after Morrisons announced it was cutting the cost of hundreds of products, while Tesco has promised to match Aldi on hundreds of cupboard staples.
The reductions from the grocer include money off steaks, fresh and chilled food, and cupboard staples.
Asda has also slashed the price of pet and baby food.
Big-name brands included in the new initiative include Cadbury, Kellogg’s, Comfort and Surf.
The supermarket has also reduced the cost of several own-brand items.
Here's how to cut the cost of your grocery shop
SAVING on your shop can make a big difference to your wallet. Here are some tips from Hannah Maundrell, editor of Money.co.uk, about how you can cut the cost of your shopping bills:
- Write yourself a list – Only buy items that you need. If it isn’t on your list, don’t put it in the trolley
- Create a budget – Work out a weekly budget for your food shopping
- Never shop hungry – you are far more likely to buy more food if your tummy is rumbling
- Don’t buy pre-chopped veggies or fruit – The extra they’ll charge for chopping can be eye watering
- Use social media – follow your favourite retailers to find out about the latest deals
- Be disloyal – You may want to go to different stores to find the best bargains
- Check the small print – It’s always worth checking the price per kg/lb/litre when comparing offers so you’re making a like for like decision as a bigger box won’t necessarily mean you get more
- Use your loyalty cards – Don’t be afraid to sign up to them all. They all work slightly differently – work out what bonus suits you better and remember to trade in your points for additional rewards
Asda says it’s reducing prices on more than a thousand items throughout May.
These lower costs will last for at least 26 weeks, the supermarket said.
Asda has listed all its reduced price items on its website – they’ll also be available in stores.
Unfortunately, the supermarket doesn’t say how much each product cost before the price cut.
This means you may find it cheaper elsewhere, so it’s still worth looking around to make sure you’re getting the best price.
You can do this by using a comparison tool such as this one by LatestDeals.co.uk.
Asda told The Sun its 255g rump steak now costs £2.75, instead of £3.55 – a saving of 80p.
The same price rump steak costs £3.55 at Tesco, £3.65 for a 227g rump steak at Morrisons, or £2.50 for a smaller 225g size at Sainsbury's.
In terms of branded goods, Asda wasn't always cheapest compared to other supermarkets.
When we looked at price differences, a variety pack of 24 Walkers crisps from Asda costs £3, compared to £3.50 at Tesco and Sainsbury's or £4 at Morrisons.
A pack of four Cadbury Dairy Milk Caramel bars now costs £1 at Asda – the same prices as you'll pay at Morrisons.
The same item costs £1.50 at Tesco and Sainsbury's.
Meanwhile, a 350g block of Cathedral City cheese is now £2.59 at Asda – but you can get it for £2.50 at Morrisons, Sainsbury's and Tesco.
An Asda spokesperson said: “During these challenging times, at Asda we recognise that buying habits are changing and customers are much more mindful of their outgoings.
“We want to reassure our customers our prices are staying low across a huge range of everyday essentials and store cupboard staples, whilst getting their cook on and having some fun in the kitchen to create delicious home-cooked meals.”
Asda has just launched a new website for its £30 food boxes and you can get a delivery in two days.
Meanwhile, the supermarket is giving thousands of care homes priority access to online delivery slots for the next six months.
The Sun has rounded up when Asda delivery slots are usually released for customers.
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