Billie Faiers has been accused of being "unrelatable" after her daughter Nelly showed off a £195 coat.
Fans of the TOWIE star have been vocal after she shared the news that her daughter had collaborated with equestrian company Equidry.
The 33-year-old revealed that nine-year-old Nelly had helped design a new coat for the brand, that costs between £125 and £195.
The long waterproof coat comes in two colours, blue and pink, and features a faux fur hood.
It's fleece lined and boasts wrist warmers, storm guards, adjustable leg straps and a waterproof chest pocket.
Posting a selection of pictures of Nelly posing in the coat near the stables and in the paddocks with her horse, Billie said: "The first Nelly x @equidryuk coat is now live and available to buy online in Bambi Blue.
"We are so proud of Nelly she has designed this coat from scratch and has done such an amazing job.
"The coat is available in all 12 sizes so that adults can wear it too, and you can use code NELLY for £10 off her collection.
"She hopes you all love it as much as she does, Nelly has been so excited for this, coat 2 coming soon."
Many fans rushed to congratulate the family on the achievement and gushed at how beautiful the coat was.
Billie's sister, Sa m Faiers said: "Wow xxxxx so proud, this is amazing xx"
And Kate Ferdinand added: "This is amazing, Well done Nelly xx"
But others were less impressed and stressed that the coat is out of many people's budgets.
One person commented: "Coat is far too big for her , and £200, wow that's a lot of money for a child's coat. But I suppose what Nelly wants, Nelly gets."
Another complained: "£200 a coat… definitely not for horse riders like me."
While a third added: "Unrelatable not like us mere folk that struggle. My budget for a coat for my kids is £30-40."
And fourth person said: "To expensive for this horse owner! (all about the money) but then again, its most likely marketed towards people with more money than the average consumer!!"
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