Domino’s Pizza worker quits to start business with £10 – and now makes 6 figures

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    You may not think about spending £10 on a Deliveroo or few drinks.

    However, a tenner made all the difference to entrepreneur Laura Schmidt – as it allowed her to start her own business.

    The 27-year-old is the founder of Lovendu, which makes journals and planners to help your wellbeing and mental health.

    READ MORE: 'I was surviving on 19p Lidl pasta – now I earn six figures and live dream life'

    And after its modest start, the company is now worth a whopping six figures.

    Talking about coming up with the company in an exclusive chat with Daily Star, Laura said she got the idea for the journals after struggling with her own mental health.

    "I have always struggled with my mental health since childhood," she said.

    "So when the pandemic hit, like a many other people, I was really struggling.

    "I was in such a dark place that I decided to start journaling, hoping it would help in any sort of way.

    "Over the weeks, I found that I was sleeping better (I had pretty bad insomnia before), was more productive and just felt generally better.

    "I wanted to share this with the world as few people journal for their wellbeing."

    Talking about getting her business going, she added: "I started with £10 for the business, beginning things on Etsy where I printed on demand.

    "I started with two journals and the £10 was to order myself a copy each for me to take photos and use for TikToks.

    "It took a week or two before I had my first sale and ever since then, it hasn’t stopped! I used the money from the first few sales to pay for more stock and packaging."

    Laura says TikTok has been a big help in boosting her business, saying it "just takes one video to go viral to get crazy sales".

    She also said she's worked on developing her knowledge of e-commerce and tried to design products that benefit her customers as much as possible.

    Laura said customers her customers know what they want too.

    "They are the ones to suggest an ‘Overthinking Journal’ – and it sold out within two days of the launch," she said.

    "It is now one of my bestsellers."

    Her thriving business is a far cry away from her former life, with Laura formerly working at Dominos Pizza after dropping out of university.

    "Before the business, I was meant to be starting my PhD in psychology," she explained.

    "But I got cold feet and my mental health was worsening.

    "I tried working part-time at Dominos Pizza whilst I figured things out but my mental health stopped me from working.

    "So when I started the business I was actually unemployed."

    Giving advice for anyone wanting to start their own business, Laura advised to stop caring what other people think.

    "That’s something that held me back for so long and I know I would have regretted it so much if I let the opinions of others hold me back from my dreams," she said.

    Laura also recommended not comparing yourself to businesses who claim to achieve six figures in two minutes.

    "It’s amazing and so inspirational, but that’s what it should remain as," she said.

    "Give yourself a realistic and fair timeline."


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