GOOD Morning Britain viewers couldn't help but laugh as Adil Ray opened the show with an unfortunate slip of the tongue.
Returning to the programme after stand-in host Rob Rinder bowed out, Adil accidentally swore live on air while sitting beside Kate Garraway.
He got a little tongue-tied announcing a segment on fish and chips potentially being removed from menus.
He said: "Could fish and chips soon be off the menu? As environmentalists call for sustainable seafood, we're asking whether it's time to ditch the b*tch… b*tch… [laughs] the British seaside staple. Let us know what you think."
Viewers immediately picked up on it and did let the show know what they thought, namely that it was hilarious.
One wrote on Twitter: "Hahahaha little chuckle at @adiilray saying “ditch the b*tch” this morning #GMB."
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A second posted: "Hahaha @adilray just said "Ditch the B*tch" live on morning telly!!!"
Another laughed: "Ditch the b*tch [laughing emoji]."
Yesterday GMB fans heaped praise on Rob Rinder.
Viewers begged for the TV host to be kept on as a permanent part of the panel after his emotional interview with Ashley Cain.
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Ashley Cain moves GMB's Rob Rinder to tears with reason behind his long beard
Ashley's baby daughter Azaylia tragically died from leukaemia last year aged just eight months – with Ashley and Azaylia's mum Safiyya Vorajee setting up a charity in her name.
He was prompted to reveal the reason behind his long facial hair by Rob and co-host Kate Garraway.
Ashley explained that his daughter used to "grab hold of his beard", which has prompted him to keep it after her tragic death.
Rob was then seen with tears in his eyes as the camera panned round to him – and viewers were impressed by his show of emotions.
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