LIKE other supermarkets, Sainsbury's is set to launch a huge toy sale in the run-up to Christmas.
One consumer savings expert has now shared the date for the big launch.
Dan Evans, editor at hotukdeals, said: "I have some insider information regarding the popular Sainsbury's toy stunt/sale event incoming next month.
"I have it, on good authority, it'll be from Wednesday, October 11 until Tuesday, October 24."
It's expected that shoppers will be able to get discounts on popular brands like Barbie, Hot Wheels, Lego and Playmobil.
Taking into account last year's sale, Dan said: "The reductions can be pretty strong, sometimes up to 50% off or even more on certain items."
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Last year's sale took place around the same time last year – between October 12 and October 18
At the time the sale was available in stores only, so shoppers couldn't bag the deals online.
Tesco's pre-Christmas toy sale officially launched on Monday, September 18 and will run until November 1.
The offers will only be available in store and customers will need a Clubcard to buy the items at the discounted price.
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The loyalty scheme is free to sign up to and you can access exclusive low prices as well as build-up points after making purchases.
We've previously covered some of the toys that are set to be part of the Tesco sale.
How can I make sure I'm getting the best deal?
Dan said: "Be smart! When you see specific deals, don’t be enticed by the promise of massive "savings".
"What really matters is how cheap the product is compared to other shops, not how much the seller has reduced their own price by or RRP."
There are plenty of comparison websites out there that'll check prices for you including hotukdeals – so don't be left paying more than you have to.
Most of them work by comparing the prices across hundreds of retailers.
Google Shopping is a tool that lets users search for and compare prices for products across the web.
Simply type in keywords, or a product number, to bring up search results.
Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and supermarkets.
Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
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Idealo is another website that lets you compare prices between retailers.
All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one.
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