A top adviser to the Queen has issued a warning to the monarch about Prince Harry and Meghan Markle's plans for going solo.
The senior member of the royal household has said that the pair should be stopped from using the "Sussex Royal" brand.
The couple have trademarked the name for use in merchandise ahead of their bombshell announcement that they planned to 'step back' from royal life.
The move is said to raised concerns at Buckingham Palace about the potential commercial use of the royal title, and comes as Harry touched down in Canada to be by his wife and son's side on Vancouver Island.
Thomas Woodcock, Garter King of Arms, has warned the Queen the pair should not be allowed to use the title for their website, the Times reports today.
His role includes ensuring that royal symbols are not used for commercial interests.
Lat month it emerged that the couple submitted trademarks for more than 100 items using the Sussex Royal 'brand', including clothing with sportswear, dresses, headbands and jackets, newspapers and magazines, newsletters, diaries, calendars and textbooks.
Mr Woodcock told the newspaper it would not be 'satisfactory' for the couple to use the 'Sussex Royal' title for their website – insisting that while he was advising the Palace on the issue, he was giving his view in a personal capacity.
The aide said: "I don't think it's satisfactory. One cannot be two things at once. You either are [royal] or you're not."
He added that it was much easier to enforce the use of trademarks in Britain than in the United States, particularly if a trademark has already been registered there.
The Sussex Royal brand has been trademarked in the UK's Intellectual Property Office, and the pair also filed an application to trademark the brand with the World Intellectual Property Organisation on New Year's Eve.
Meghan and Harry have already used the name for their new website, which they used to launch their shock announcement.
It is also the name of their official Instagram account. and uses the couple's joint monogram – their initials entwined under a coronet.
They also are expected to launch a new charitable organisation named Sussex Royal The Foundation of the Duke and Duchess of Sussex later this year.
It comes after a round of royal crisis talks concerning the couple's future ended with the Queen giving her reluctant blessing for them to move to Canada.
However the deal included stripping the pair of their royal titles, as the palace rejected their desire outlined their initial announcement to become part-time royals.
They have also offered to reimburse the taxpayer for the £2.4 million cost of renovating their Frogmore Cottage home on the royal Windsor Estate last year, following controversy over the spending.
Reports yesterday said the Queen would allow them to continue living in the cottage when they stay in the UK with son Archie.
But questions linger over how the pair will achieve their stated goal of becoming 'financially independent' once they begin splitting their time between North America and Canada.
The trademarking move was widely viewed as an ambition to strike commercial deals that traded on their royal status, with the couple's star status said to be likely to attract commercial deals worth millions.
The Mirror reported over the weekend the nature of those deals has caused talks over the couple's future to stall , as the palace is concerned about about using the royal brand in the private sector for big-money deals.
Harry and Meghan's website, sussexroyal.com, was swiftly updated after the Queen's statements were released over the weekend, saying: "In line with the statement by Her Majesty The Queen, information on the roles and work of The Duke and Duchess of Sussex will be updated on this website in due course.
"We appreciate your patience and invite you to explore the site to see the current works of Their Royal Highnesses."
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