With his viral smash hit single “Old Town Road,” 20-year-old rapper Lil Nas X offered up a new version of the iconic, all-American cowboy archetype for Gen Z. And now, he’s facing off against one of the most instantly recognizable cowboys of all time: Western star Sam Elliott.
In a new 60-second ad for Doritos, which will air during this weekend’s Super Bowl, the young musician and the mustache-sporting actor play up their Western images and duel over a bag of the brand’s updated Cool Ranch–flavor chip. But rather than engage in a game of quick draw, the pair have a straight-up cowboy dance battle. The song choice? None other than “Old Town Road,” of course.
While his career has spanned more than five decades, Sam is perhaps best known to younger audiences for his role in 2018’s A Star Is Born remake, in which he played Bradley Cooper’s older brother. His performance, which included his trademark gruff drawl, earned him his first-ever Oscar nomination. This Super Bowl ad for Doritos marks his first TV commercial in more than 40 years—and boy, is it a doozy.
“I was a little concerned about having to dance at this point in my life,” Sam told Adweek. “I used to love to dance, I’ve always been athletic, but, you know, at 75, things slow down….I wasn’t worried about opening my mouth and talking, but the dancing was a challenge.”
Sam, who was introduced to Lil Nas X’s music by his daughter, adds that the young star was a pleasure to work with. “I found him a pretty solid kid. He worked hard,” he said. “He’d never been in front of a camera on film set before, and he was up to the challenge. And he couldn’t have been nicer to be around.”
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